This is an aspect which clearly sets tourism apart from tangible products. When the neighbor hotel adds a masseur to its SPA offer you more or less only need somebody with a firm grip and here you go. 3The tourism production coincide       with its consumption. An element in it is provided by an independent producer, and this creates an additional challenge in terms of convincing and satisfying the consumer’s needs with a tourism product that is a result of all other services, which requires a high degree of coordination in the presentation and presentation of the tourism product. All the best for the work on your thesis. As an uncertainty in customer demand leverages this issue, hotels and travel agencies tend to overbook available rooms and seats. ( Log Out /  In my further posts I will discuss traditional marketing measures and social media marketing for this industry and I will slowly approach the ubiquitous ROI. Nor can the feeling of consumption be captured to its full extent. Yes it is. When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow. And that’s not all – all those investments are attached to one locality which means that those tourism companies are to a huge extent dependent on the attractiveness of the region, the country, its surroundings and so forth. Service characteristic of hospitality and tourism marketing 1. Through the provision of services, tourism plays its role in disposing of tourism products and What are the tourist servicesmeeting the needs and desires of local and foreign tourists for comfort, treatment … etc. Probably everybody was already in the situation where you showed your holiday pictures to your family or friends and said “Well, it looked better when I was there. The tourism product cannot be stored, forcing the tourism service provider instead of his best efforts to bring the largest number of tourists. Tourism is all about the time spent and the experience made. – but not by hoping that their services are not imitable. Fill in your details below or click an icon to log in: You are commenting using your account. Fluctuating Demand 3. This is most defining feature of a service and that which primarily differentiates it from a product. Sorry, your blog cannot share posts by email. So how can hotels build a unique selling proposition? There are certain important characteristics about that industry which make it necessary and exciting for companies when planning a marketing/social media strategy. Railways that facilitate transportation. ( Log Out /  Travel products are fairly inflexible in terms of fluctuation. These are all relevant characteristics, which have to be taken into consideration for marketing activities. Hey sebastian Services cannot be touched, held, tasted or smelt. I totally agree on your points about assurance, reliability and communication. Tourism products can only be consumed at the supplier’s premise. It is challenging to deal with the customer perception of the product (the perceived quality) as it is highly affected by numerous uninfluenceable aspects such as weather, construction sites, other customers etc. Most travel products are first sold and the produced and consumed at the same time. The products/services in the tourism and travel industry are consumed as they are produced. Hence, the product is very inconsistent and cannot be standardized. Tourist generates business in a country and plays a key role in achieving the socio-economic goals of development plans of the nation. 5- 5The lack of elasticity of tourism demand in the short term, as the activity of tourism institutions cannot be changed to other activities in a quick time. Products of the tourism industry always differ. . 6) The most important characteristic of tourism services is seasonality, as there is a peak season where the tourist demand increases, which makes the tourist supply not meet the needs of tourists. Post was not sent - check your email addresses! Offers and products by tourism companies are generally easy to copy. Twenty trends that will shape the next decade, Four factors of transformational leadership behavior. A night in a hotel, a day in a ski-resort, the calm flight with the nice attendant, and the smiling tour-guide taking you to the peak of an alpine mountain – all this cannot be touched. Tourism activity is a service activity that depends heavily on the human element, unlike other sectors that have known technological development so that they depend on mechanization in their production, and the human element performs in tourism activity.”  The role of the main pillar on which the sector depends in achieving its goals. Rational product attributes like price, nights of stay, and additional services can only be compared to a minor degree. I’m sorry but there was not one single source for this collection. Is this the same as the characteristics of tourism products? Change ), You are commenting using your Twitter account. Main services are the main reason that attracts tourists, while secondary services are necessary and complementary to the main services. 8- The multiplicity of production destinations, as tourism is an interconnected and complex industry and contains many services, some of them large and independent in themselves such as the hotel industry, transportation, and all. The most important auxiliary services for tourism services: Transportation services: It includes all transportation services and means that facilitate the tourist to move from one place to another inside or outside the country as well as on roads, airports, ports and roads. Tourism services have a set of characteristics, including what they have in common with services in general, and some of them are characteristic of them alone as a tourism product. When you buy a new computer it is produced and shipped before you see it on the website or at the retailer’s premise. – invested capital that has to pay off. Hotel rooms and cable car seats cannot be warehoused for futures sales. i would be pleased if you can you provide me with the source of your article if possible to refer at in my thesis?? The products sold by tourism companies both can’t be reproduced or reused. Intangibility: Services are intangible and do not have a physical existence. Even the same hotel room in the same week with the same weather can be perceived differently due to the mood of the chef. There are merely attempts with photographs and video cameras.


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